Our Story

P:Cubed was founded in 2004 by Raoul Miller and Craig Capper. Both shared a passion for creating intellectual property from data that has left a legacy of delivering real results for clients.Our business was built upon the foundations of building, managing and leveraging data warehouses (BIG data), risk management, analytical customer relationship management and direct marketing. We are proud data scientists with significant experience in data processing, hosting, modelling and analytics, as well as customer relationship solutions.

At P:Cubed (Portfolio, Prospecting & Performance (Pty) Ltd) we remain as focused today on customer acquisition and portfolio performance as we were when the company was founded. P:Cubed has offices in both Johannesburg and Cape Town and has grown from a team of two principles to over 60 talented and skilled individuals.

P:Cubed works with clients in Retail, Insurance, Furniture, Retail Credit, Retail Banking, Micro-lending, FMCG, Health and Beauty, and Loyalty & Rewards. 

P:Cubed has the largest consumer behaviour universe in South Africa.

P:Cubed story

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